burning matchstick

Burning is the issue

Burning tobacco creates smoke. This smoke contains high levels of harmful chemicals that primarily cause smoking-related diseases like lung cancer.

 

The best choice any smoker can make is to quit tobacco and nicotine entirely—but many don’t. Any adult who doesn’t quit can omit burning by switching to a smoke-free alternative; which is just that - free of smoke.

 

These alternatives contain nicotine, which is addictive and are not risk-free, but they can be a better choice than continued smoking.

Get to know the problem with burning

Video about burning

What happens when you remove the burning?

It’s true that humans wouldn’t be where we are today without fire—but in some areas of every-day life, such as smoking, it’s time we stamped out burning. Thanks to new technology and more information that we have at our fingertips, this is now possible.  

 

When you remove the burning process, exposure to harm is reduced. Smoke-free products produce lower levels of harmful chemicals compared with cigarettes, because they do not burn or create harmful smoke.

The facts about burning

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Fact 1

Burning tobacco creates smoke.

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Fact 1

Burning tobacco creates smoke.

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Fact 2

Cigarette smoke contains high levels of harmful chemicals.

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Fact 2

Cigarette smoke contains high levels of harmful chemicals.

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Fact 3

The high levels of harmful chemicals in smoke are the main cause of smoking-related diseases, not nicotine.

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Fact 3

The high levels of harmful chemicals in smoke are the main cause of smoking-related diseases, not nicotine.

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Fact 4

Smoke-free alternatives like e-cigarettes, heated tobacco products, and modern oral products exist.

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Fact 4

Smoke-free alternatives like e-cigarettes, heated tobacco products, and modern oral products exist.

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Fact 5

Smoke-free products are a better choice for adults than continuing to smoke.

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Fact 5

Smoke-free products are a better choice for adults than continuing to smoke.

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Fact 6

Smoke-free products are not risk-free and contain nicotine, which is addictive.

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Fact 6

Smoke-free products are not risk-free and contain nicotine, which is addictive.

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Fact 7

Quitting cigarettes and nicotine altogether is always the best choice.

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Fact 7

Quitting cigarettes and nicotine altogether is always the best choice.

Quitting is best

Quitting is always the best choice any smoker can make, but the reality is that many don’t. Existing adult smokers should have the information they need to make informed decisions for their health.