*It’s estimated that 1 billion people smoke worldwide. In Pakistan there are millions of adult smokers. You probably know someone who smokes—a friend, family member, colleague, or neighbor. We believe that these adult smokers should have access to accurate information that can help them make informed decisions.
The best choice for them is to quit, but for those who don’t, there are alternatives available. It is important to remember that these alternatives are not without risk.
Would you like to know about them?
The fact is, today, there is a variety of smoke-free alternatives available for those who would otherwise continue to smoke. However, they are not risk-free and contain nicotine which is addictive.
It is widely known that smoking is harmful. But did you know it’s not nicotine, but the high levels of harmful chemicals in cigarette smoke that are the main cause of smoking related disease? This is why smoke-free alternatives don’t burn tobacco and don’t create smoke.
There are examples around the world that show smoke-free alternatives can play a role in reducing smoking rates. They are a better choice than continuing to smoke for adult smokers, and if many smokers switch to these alternatives, they can also have a positive impact on overall public health and society.
Smoke-free alternatives should be appropriately regulated through balance regulations so that adult smokers can access them, have accurate information about their benefits and risks compared to smoking, while appropriate measures are maintained in guarding against youth access and people who don’t smoke.
*According to WHO data.